Founded in 1897, Selle Italia began by manufacturing leather saddles for transport bikes in Italy. In the 1970s, the brand was bought by the Bigolin family, who turned it towards innovation and performance. The 1980-90s saw the arrival of legendary models such as the Turbo and the introduction of the Trans Am cut, revolutionising comfort for cyclists. Today, Selle Italia continues to innovate with high-tech materials, ultra-light carbon saddles and ergonomic designs for all cycling disciplines.