LAM (or L.A.M.) was a French brand of bicycle parts, best known for its aluminium brakes and levers. Active between the 1950s and 1980s, it is believed to have been linked to Établissements H. Lamarque, located in Bézu-Saint-Éloi. Its products, such as the LAM Course and World Champion models, were used on road and touring bikes. The brand disappeared at the end of the 20th century, mainly due to competition from Mafac.